In recent years technology has made tremendous advancements. These advancements have reshaped the organisations by creating their business functions integrated and streamlined. Beyond the standard office computers and smart devices, organisations are now implementing new software’s and latest technology equipment’s to run their operations smoothly. One such technological advancement is Slide presentation software PowerPoint is one of the widely used Slide Presentation Software. It is a powerful tool to make your presentation more attractive and engaging. If you want visual effect, collaboration tools, easy access, then PowerPoint will be the perfect option.

Nowadays in every field, there is huge competition. Business and professional firms use the presentation as a tool to educate, train, motivate the internal and external audience. At any point in time, you may require to give a presentation. The presentation is an essential part of branding because the presentation is the primary source which companies use for communication with clients, general public etc. The presentation demonstrates the company profile, and it’s the only tool which makes sure that all your representatives are turning into sales. A well-designed presentation shows presenters professionalism and also builds organisations corporate image.

Presenters are mainly of two types. Firstly, the great ones, who with their commanding charisma, speaking skills and great presentation styles can grasp the audience attention and secondly the Mediocre one who only focuses on the content of the presentation. They come up with great with great content and speak amazingly but fails in their presentation skills. Many times, lacks in gaining audience attention.

You may have complex data for presentation, a great content will be a scrap if not delivered in an entertaining way. Templates contains layout, colour, fonts, effects. powerpoint template helps to convey the information in an attractive way, grabbing the audience attention throughout the topic.

Benefits of an Effective Presentation:

• Face to Face Interaction: A presentation enables to meet your customers and prospects. Face to face interactions strengthens the relation and bond with the customers. An effective presentation can improve sales. According to a recent survey conducted, face to face meetings is fifteen times better than other marketing activities.
• Engagement: Presentation is the easiest way to engage with the audience. Attractive slides, astonishing layouts can hold the audience attention easily. Bullet points and summary texts help the audience to focus on the main subjects.
• Flexibility: Flexibility is the vital feature of the presentation. It helps in saving the time of professionals. PowerPoint presentations allow the user to quickly change the content and change the designs based on the audience.

• Adds professionalism: Presentation can decide the success of any business meetings. The presenter should convey the information most attractively and entertainingly. Adding attractive templates can ensure maximum engagement of audience over the topic.

• Storage: After the presentation, the slides can be quickly distributed among the members for further reference. It can easily be saved on the computers which minimise the chance of loss or misplacement.

• Presentation Important for Business Growth: Having a superior product can never result in success. Advertisement of the product is also mandatory. The product demonstration should be attractive, clear to the audience. The presentation should be eye-catching and should create a lasting impression on the audience. Adding an attractive slide, Infographics icons can ease the work of the presenter.

• Adds Creativity: Nobody like a wall of text, the presentation should look interesting and conveying. The audience can easily remember visual information. Adding images to illustrate point will surely make your presentation engaging. PowerPoint allows the user to add creative clipart’s, attractive fonts to the presentation.

It is about anticipating what will happen. It is about having a critical mind in assessing the current environment. It is about setting goals.

Every entrepreneur needs to do all these if his or her business must succeed. Planning is imperative for all business enterprises. The saying, “If you fail to plan, you plan to fail,” appropriately captures the compelling necessity of planning. Certainly, no one would put up capital and start a business only to fail.

Why must businesses plan then? This question truly baffles those who are not used to planning. But here three important reasons why.

First, it provides a game plan. Even a basketball team who goes to the court, play with their opponents with the goal to win the game. Planning works the same way for business. An entrepreneur does not engage in business without a clear direction. In fact, the business plan bears it all. It outlines what the entrepreneur must have to do.

It must be noted that before one can come up with plans in terms of strategies and timelines, one must be fully aware of the current realities the business finds itself in. The question, “Where are we now?” must be answered. Once this is done, it is only then that one can come up with relevant and appropriate plans.

Second, it serves as a metric for success. A plan essentially contains goals and objectives that the business hopes to achieve. These goals and objectives shall serve as a standard by which performance must be evaluated against such that, if you achieve or better yet, surpass the established targets, then the business shall have succeeded. Otherwise, it has failed. In other words, it serves as benchmarks or key success indicators.

Since, goals and objectives are vital in the definition of business success, a word of caution is therefore necessary. Objectives must be clear, measurable, realistic, attainable and time-bound. If we are to compare actual performance with it, then it has to be concretely quantifiable.

Third, it helps the business allocate its limited resources. Since a plan establishes the business’s directions and thrusts, it easily helps us determine which strategies and programs should be prioritized in terms of financial allocations as well as human resource allocations. One must understand that due to the dynamism of the business environment, an organization needs to respond to any change in the current picture. These developments and changes may pertain to competition, demographics, technology advancement, legal environment, social, or cultural. Most often, responses to the environment entails cost and other resource spending.

Entrepreneurs practicing planning may have other equally important reasons for doing so. But it is clear and apparent that if a business fails to plan, it would be like a ship sailing to a destination without a map. It would have a difficult time adjusting to changes in the business environment. It would have a hard time sensing any trends and opportunities. It would have rough time for being always on the defensive stance against competitors’ who plan. Planning is therefore a very important exercise.

The business world is a buzz with the term “Branding.” Executives are using it. Sales professionals are using it. Marketing professionals are preaching it from their pulpits. Still, the general public continues to ask, “Yeah, but what is it?”So, the explanation begins, “Well, back in the day, cattle ranchers seared the flesh of their bovine property claiming legal ownership.” That is true, and elements of that practice are still relevant today. Yet, the general public continues to ask, “Okay, but what is it?”What if we abandon the term ‘branding’ for a moment, with its many definitions and curious history?Imagine with me, if you will, that you are on a journey in a distant land. You have been on foot for many days. You are cold, hungry and tired. You need shelter, food, and a place to sit and rest. You check your coin pouch and discover you have little money left to procure what you need. Through the evening fog you see a village emerging. A small, dingy and gray cottage on your left bears a flag that reads, “Good Meat in Bread.” On your right a little, clean and painted cottage bears a flag with a symbol. The symbol is a yellow colored M. ‘Golden Arches. Could it be like the establishment I know back home? Can I have faith that they will provide the nourishment I already know, like and trust?’What just happened? You have allowed yourself to believe the promise of what you see.The happy ending to this story is that you are not disappointed. You receive the warmth, food, and rest you seek. Plus, you receive a sense of satisfaction in your decision when you observe a man coming out of the dingy, gray cottage holding his belly and losing his dinner in a nearby bush.What is not being answered for the general public in the term ‘branding’ is whether or not their hopes, expectations, and trust will be disappointed.We are human beings. It is not natural for us to accept disappointment. It is a pain that we learn to endure.What though if we have no need to endure such pain? What if we can rightly expect the happiness of knowing we can make good decisions about what we need, because individuals and organizations have built strong reputations of delivering what they promise? And that promise is represented in a symbol?Does the representation of that symbol end with the banner waving overhead? No. Walk inside and you will find the walls painted in the banner colors. You will also see workers wearing uniforms dyed to match the banner colors, and the symbol of that banner is clearly marked on their head and over their heart…Yes, the promise is everywhere you look.Will the establishment deliver on that promise? Are you that establishment? Will you deliver on what you promise?Let’s go back to the term ‘branding.’ What is branding? It is YOUR promise. How will you craft and create your promise?